Ceramic House

Ceramic House

The P.C. Hooftstraat in Amsterdam, renowned as the city’s premier fashion street, has seen a significant transformation in recent years, becoming a hub for architectural innovation as well. Among the notable additions to this transformation are The Looking Glass by UNStudio and the Cristal House by MVRDV, both of which have elevated the street's architectural profile.

 

Project name_     Ceramic House
Project by_       Studio RAP Rotterdam
Partners_         Koninklijke Tichelaar Makkum
Scope_            Design + fabrication
Parametric tools_ Rhino Grasshopper and inhouse software
Fabrication_      In-house clayprinting
Date_             January 2022
Location_         P.C. Hooftstraat Amsterdam

In 2021, Studio RAP was commissioned to contribute to this architectural renaissance by creating a 3D-ceramic printed facade. This project involved reimagining the traditional cross-bond brick pattern by integrating stainless steel joints and expressive 3D patterns into the design. To achieve this, Studio RAP developed a novel printing setup capable of fabricating a large quantity

of ceramic tiles necessary for the facade. This innovative approach not only highlights the merging of traditional and contemporary design elements but also showcases the potential of 3D printing technology in modern architecture. The result is a striking and unique facade that adds to the street's visual and architectural diversity.


Across the upper storeys, the façade is formed by 3D-printed bricks finished in three different red glazes. Set alongside the existing masonry in a cross-bond pattern, the bricks include abstract surface detailing that becomes less pronounced as the elevation rises. They are installed within laser-cut stainless steel cassettes, echoing the character of the original flushes.

At street level, the material language shifts to larger 3D-printed ceramic tiles of roughly 40 × 20 cm. Glazed by Royal Tichelaar in pearl white with a slight yellow nuance, these tiles are shaped to create a strong visual impact at pedestrian height. Toward the base, the relief softens and the surface aligns flush with the ground, giving the transition a precise and cohesive finish.

The façade was made using robotic 3D-printing technology, with industrial robots producing each custom ceramic tile directly from a digital design process. This automated fabrication method allows highly detailed surface relief and complex forms to be created with consistent precision, while still enabling variation across the façade. Once printed, the tiles are finished with artisanal glazing, combining robotic manufacturing with handcrafted techniques to achieve a textured and visually rich result.